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“Now, explain it to me like I'm a four-year-old.”
So what does a quote from a 1993 popular movie have to do with online marketing? Answer: it should remind online marketers and companies to explain or use terms that their audience will understand. Not that the audience are four-year olds, but it should be that the information presented to them are easy to comprehend.
According to a SearchEngineLand article, for example, online marketers know terms such as search engine marketing, SEO, or website marketing. When many people search online, however, they use terms such as search engine rankings, website promotion, and search engine optimization expert. Yet, all these terms are essentially interchangeable.
The article has another example: used cars. Dealers and some of their commercials use a term such as certified pre-owned car, which Google lists at under 15,000 searches a month. However, people still use the term “used cars” when searching online for replacement vehicles. In fact, the term has approximately 1,000,000 searches every month.
Thus, the lesson here is to know what words or terminology customers understand. Doing so not only helps online marketers and companies to explain themselves better, but to explain in a way that makes sense to their target market.
So what does a quote from a 1993 popular movie have to do with online marketing? Answer: it should remind online marketers and companies to explain or use terms that their audience will understand. Not that the audience are four-year olds, but it should be that the information presented to them are easy to comprehend.
According to a SearchEngineLand article, for example, online marketers know terms such as search engine marketing, SEO, or website marketing. When many people search online, however, they use terms such as search engine rankings, website promotion, and search engine optimization expert. Yet, all these terms are essentially interchangeable.
The article has another example: used cars. Dealers and some of their commercials use a term such as certified pre-owned car, which Google lists at under 15,000 searches a month. However, people still use the term “used cars” when searching online for replacement vehicles. In fact, the term has approximately 1,000,000 searches every month.
Thus, the lesson here is to know what words or terminology customers understand. Doing so not only helps online marketers and companies to explain themselves better, but to explain in a way that makes sense to their target market.
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