When Engaging Web Design Services, Make Emotional Appeal the Priority

Admittedly, contracting professional web design services to create an aesthetic that appeals to the customer’s emotions can cost a business significantly more than having a website that meets just the basic requirements of design. Against this point, however, business owners should consider that investing more money in a better website will also yield significant financial returns.

When employed correctly, emotional website design turns ordinary visitors into brand evangelists. In the same way that viral videos spread quickly because people are inclined to share them, so too will a great website compel visitors to get the word out about that site.

http://alignedrightmedia.com/blog/industry-news/when-engaging-web-design-services-make-emotional-appeal-the-priority/

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Online Reputation Management Influences Business Marketing

Reputation Management is a business strategy, using one company's reputation as an effective marketing tool. Excellent products, cheaper services and positive client feedback influence the promotions of a company, as more customers want to look for the best services they can afford. Since the Internet is one of the primary sources of information that many people access today, businesses have also relied on the wide range of online services to further market themselves to potential customers. Utilizing techniques like Search Engine Optimization can help companies improve their online reputation.

Important Components for Search Engine Optimization

Search Engine Optimization or SEO makes use of multiple keyword-based content postings to boost the rank of a company website in search engines like Google. Proper SEO articles have major parts in them that not only put the company web page on the top portions of the search engine results pages, but also boosts its credibility among searching customers.

Keyword Usage

Keywords are the most important part of any SEO content. These words are what customers usually search for on Google when looking for products to buy. If a customer wants to look for “plumbers in California”, the most relevant sites (based on Google's algorithms) appear in the first pages of the returned results pages. Website content with proper keyword optimization often gets this priority when being browsed on the Internet.

Reliable Content

A credible website not only focuses on keyword optimization as a means to boost their online reputation. Most customers would also want to read through the company's field of expertise, service quality and client feedback to know if the business or product is worth investing in. Proper content for SEO must contain short but relevant information to make people more interested in the company in question.

Online reputation management has become a unique form of marketing strategy, ranging from colorful promotions that reach a wide variety of people, to informative services for those with specific needs. Strategies like SEO will continue to be utilized, all the more now that the majority of the people in the world are using the Internet.

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Make Social Media Marketing Services Give You An Advantage This Year

Business that opt to use social media platforms to promote their respective brands must first understand the power of social media. They must realize that millions of people will have access to whatever it is they post online, and these people will come from different backgrounds and have different influences. As more people turn to social media for information on products and services, the content posted on these platforms should not only capture the market’s attention, but also retain it.

With help from a trusted social media marketing consultant like Aligned Right Media, businesses will be able to improve the quality of their online content and create more engaging posts on Facebook, Twitter, and other social media sites. Having interactive content will keep existing clients coming back to your sites more often, and at the same time generate a buzz within your target market and attract prospective customers.

http://alignedrightmedia.com/blog/info-articles/make-social-media-marketing-services-give-you-an-advantage-this-year/

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Client-Website Agreement: On Proper Pay Per Click Marketing strategies

 Companies are increasingly using the Internet to market their services and boost their reputation through online content. Strategies like search engine optimization (SEO) and social media optimization (SMO) are currently being utilized by businesses and organizations to make it easier for their target audience to view their articles and social media pages. While both methods are proven to be useful in generating traffic and improving visibility on the Net, certain ethical rules are being implemented now to ensure that the content posted is credible and isn’t meant only to trick search engines into boosting the page’s rank. An article posted on the Practical ECommerce site further suggests ways for a company to capitalize on another internet marketing strategy: the pay per click marketing.

Pay per click marketing (PPC), also known as paid online advertising, is more business-oriented and involves the owner of an online advertisement and the owner of a website.

http://alignedrightmedia.com/blog/info-articles/client-website-agreement-on-proper-pay-per-click-marketing-strategies/

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Easy Ways to Build Your Business a Good Reputation on the Internet

The Internet is the place to go to if you’re looking for a cheap way to become popular. A simple yet fascinating video you post on YouTube can put you in the limelight. However, this is only helpful if you’re becoming popular the right way. Many of those who seek online fame end up losing their career and staining their reputation instead because of poor reputation management.

Having a good online reputation is all the more crucial if you own a business. A tiny negative claim about your product or service posted on Facebook or Twitter can seriously dent your brand. That’s one risk you have to take if you’re determined to market your business online. Here are some ways to maintain a good online reputation.

One is to always assume that there’s no such thing as absolute privacy on the Internet. While it’s true that you can adjust your privacy settings to limit views of your private photos or files, there’s no guarantee that only you will be able to view them, or those who can view them won’t stab you in the back. Always keep private photos safe in your personal computer.

Online reputation management is easier when there are no controversial photos, videos, or conversations about your business leaking out in social media sites. As a business marketing tool, your website should never be associated with any controversy, so it’s best to always ensure that all materials you release online will paint your brand in a flattering light in social media and forum sites.

Encourage your clients to join in forums and share their opinion about your product or service. Good reviews in independent reviews sites are considered reliable by many people, particularly your prospective clients. In fact, many consumers today visit reviews sites first before purchasing a certain product.

There are online reputation management companies that can help you keep your business’s name clean on the Web. If there are materials scattered across the Internet that you want to have removed as they may damage your current reputation, these companies can help you remove them.

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Seasoned Business Owners Trust Online Reputation Management Experts

No company can resist the multitude of marketing and reputation-building opportunities offered by the Internet. Unfortunately, due to limited restrictions, the Internet can also be used to destroy reputation, given the cutthroat competition on the market. If not rivalry, the consumers’ freedom to post and comment about their opinion of a product or service may trigger status downfall. In an article written by Lauren Simonds for Time, the importance of online reputation management is explicitly discussed, including how businesses operating online can prevent small unnerving issues about them from being magnified, or reverse the impact of an existing issue.

This is where a trusted online reputation management company comes in. Dedicated to eliminating all factors that pull down a business’s reputation, this company can guarantee a clean, new start.

http://alignedrightmedia.com/blog/info-articles/seasoned-business-owners-trust-online-reputation-management-experts/

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Search Engine Optimization Company: Improving Web Marketing Techniques

While many can create websites of their own, not a lot of people understand how SEO works. Search engines are progressively being developed to produce results that are more organic and relevant to the requests of users. Thus, businesses can no longer rely on simply peppering their websites with keywords to move up the ranks. Developers should turn their sites into locations users will actually want to visit.

For true optimization, businesses will have to pay closer attention to the types of content they’re offering on the Web. If implemented properly, updated and informative content, paired with social media interactions, can put a business on the map. Businesses with limited knowledge and experience in Web marketing can’t do all this alone. They can enlist the support of handy search engine optimization services.

http://alignedrightmedia.com/blog/industry-news/search-engine-optimization-company-improving-web-marketing-techniques/

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Lord Over Your Competition and Market with Local Internet Marketing

A lot of so-called marketing experts love jumping the gun and proclaiming that SEO is dead. However, despite what these people say, SEO is still alive and thriving. In the hospitality industry in particular, one survey shows that more than half of the website revenue of survey participants came from direct referral from search engines, including organic and paid SEO.

Does your company belong to the hospitality industry? If it does, then you have the same goals as any business: to promote brand awareness, reduce expenses, and ultimately, to increase sales. SEO—particularly a well-planned local internet marketing scheme—can be an effective way to present your services to the world.

http://alignedrightmedia.com/blog/industry-news/lord-over-your-competition-and-market-with-local-internet-marketing/

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Why Local SEO Is a Surefire Means of Local Business Online Marketing

You only want what’s best for your business, so you would opt for the best marketing strategies. Whatever product or service you’re offering, it has to be properly marketed to bring in more sales. However, marketing, especially on the Internet, can be a little tricky. A lot of businesses that do online marketing actually become popular, yet their sales remain only as high as those of companies that don’t aggressively advertise online, some earning even less. What’s going on?

The problem with some tools used for internet marketing for local business is that they target an indefinite market. Meaning, a large percentage of internet users who are able to view the products and services being advertised are not really capable of or interested in buying them. If only there were a way to narrow down the target market to only those who need the products and services, are able to buy them, and are easy to reach, making sales would not be so hard.

This is where local search engine optimization comes into play. It is very useful, particularly to small businesses, for a number of reasons. One is that SEO is an expensive type of service and it gets costlier when the keywords you purchase are popular. If you’re running your business locally, it would be wiser to buy keywords that mention your business’s location instead of keywords that only mention your product or service.

The idea is to limit the visibility of your business to people living in your area. This way, you’ll have a better chance of making actual sale because the people viewing your products and services are nearby and would therefore prefer to buy products from your store.

Additionally, Google enables internet users doing a local search to view a picture of the business they are searching for and the business’s location on the map. You won’t see this unless you do the search yourself. It means you’ve enjoyed more services than you’ve paid for if you use local SEO in your local business online marketing.

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Local Internet Marketing Firms Discuss Yelp’s Fake Review Crusade

Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app.

Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.

http://alignedrightmedia.com/blog/industry-news/local-internet-marketing-firms-discuss-yelps-fake-review-crusade/

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Mistakes That Can Be Avoided by Hiring Internet Marketing Consultants

The problem with that is that start-ups sometimes make a few mistakes with their online strategies. A good example of this is investing in online marketing without determining how to measure the success of the campaign. KPIs (Key Performance Indicators) are needed to know the effectiveness of the campaign. Another mistake is to focus online marketing on only one field; good online strategies use multiple vectors like social media, SEO, and e-mail campaigns.

Other pitfalls include expecting too much of the campaign and being disappointed with the short-term results. These mistakes could have been avoided by consulting a knowledgeable online marketing consultant from companies like Aligned Right Media and others. It may mean an extra cost or two for your business, but there is no doubt that professional consultation will guide you on the right direction to take for your marketing strategies.

http://alignedrightmedia.com/blog/industry-news/mistakes-that-can-be-avoided-by-hiring-internet-marketing-consultants/

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Mixing Offline and Online Marketing for Local Business Growth is Good

Marketing is a necessity for business owners who want to expand their influence. There are different ways to market a business brand, and each have their own perks. A March 12, 2014 story on Mashable discusses a growing marketing tactic for businesses: making use of social media.

Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week.

http://alignedrightmedia.com/blog/industry-news/mixing-offline-and-online-marketing-for-local-business-growth-is-good/

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Online Marketing Consultants: When To Get One

Modern business people of different stripes have experienced it: the business is doing well and the customers are coming in. However, it feels like you could do better. You know your product has got the legs to go the distance in the market. All you need is to get the word out.

Traditionally, this is where marketing comes in. Getting the word out on your services or product to the masses can be tiring and hiring a professional to do the work for you solves a lot of problems. Mostly because it takes a whole lot off of your shoulders.

Online marketing consultants are an evolution of the traditional marketer. Instead of using traditional media, they use the Internet as their venue. Being an open platform, it can be a very powerful tool in letting people know about your product.

Why Online Marketing?

Why go online for your marketing needs? For one, the Internet is very accessible. Most people have Internet access or at least a way to get access. Advertising on the Internet ensures that people see your product.

Another reason for going online is the low barrier of entry. You may spend thousands of dollars on a TV ad – but an Internet ad campaign will only cost you a fraction of the price. This is advantageous for many small and local businesses.

What You Should Look For

Online marketing consultants can be easy to find – just try a search on Google and you'll find several pages of them. The problem is to find a good and dependable one. When you contact a possible online marketing consultant ask them these questions: their experience in the field, how they operate, and how they plan to help your business. A good online marketing consultant usually has a ready answer for all three questions.

Online marketing may seem daunting but there's no need to worry because there are people out there who can help turn the Internet profitable to your advantage.

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Picking Out a Good Web Designer

It’s tough to market a budding business, especially in today’s digital age. One vital publicity component (which also doubles as a business management tool) is putting up a website. This way, you can consolidate company information and let prospective customers reach you easily online. Anyone can build a website, but not everyone’s great at it, so this is when a professional web designer should be called in.

Before picking a web designer, however, consider these factors first to land the best candidate.

• Check their portfolio. Assess their previous works and see if they have a keen eye for aesthetics and functionality.
• Talk with them. Tell them what your requirements are. Good designers are honest and will lay down what they can and cannot do. If they exert the first effort of getting to know you and your company, you may have just found a keeper.
• Watch the meter. Do not hire someone who will charge you an extra cent for every tweak to the site, even the most minor ones.

Lastly, passion is king. If the designers write blogs, create graphics, or use the web in their free time, their love for the craft is genuine. Passionate people are usually committed to what they do best. No matter how repetitive it may seem, they’ll still fulfill their tasks and come up with creative ideas or concepts, because they absolutely enjoy what they’re doing.  

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Tips on Maximizing Social Media Marketing

A lot of people have their own social media accounts, and a lot of them are frequently using these networks for different purposes as well. A lot of businesses understand the marketing potential these networking sites have, and have made the move in order to reach more audiences in a more convenient avenue.

There are a lot of perks a business can obtain from social media marketing. However, the campaign must be done effectively in order to get the ball rolling in the first place. It is easy to make mistakes in marketing the product or service on a social network, so here are some tips that can help.

Limit Social Media Activity

As much as a business would want to establish a presence on every social networking site in existence, it would be too gargantuan or too impractical a task to perform and achieve satisfactorily. It is better to choose three to four social media websites that the business would like to focus on, and built a strong following on these sites.

Choose the Time to Update Carefully

The time a social media update will be posted is integral on the target audience. If the business’ audience works a regular 9-5 shift, then it is better to post content an hour before or after those shifts, in order to encourage people to look at it.

Research

Constantly check the industry for any updates, and look at what the competition is doing to know what to post next.

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Reliable Internet Marketing Services Your New Businesses Should Get

Some people might be inclined to think that effective internet marketing services are reserved for larger businesses. The fact, however, is that small businesses stand to profit from internet marketing the most.

Internet marketing is about boosting the visibility of a business website and making it easier for people to find. This is very important for newer businesses because studies have shown that 89% of all consumers will research a product or service online before purchasing it. That said, a new business will definitely profit from the following services

http://alignedrightmedia.com/blog/industry-news/reliable-internet-marketing-services-your-new-businesses-should-get/

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A Primer on Pay-Per-Click Advertising

You ask Google to put your ad alongside search engine results when users search for a certain keyword. Google asks you how much it gets paid for every click of the ad. That’s pay-per-click.

Also known as cost-per-click, pay-per-click (PPC) advertising is an effective marketing strategy for getting ahead of the competition. In search results, you get first-page priority when you pay for the ad spaces located on top and to the right of the results. Search engines will stop hosting the ads if you run out of funding to pay them per click.

As a casual Internet user, you may think that you don’t click on those ads. If that was the case, then Google would’ve been long bankrupt since it derives up to 98 percent of its yearly revenue from those ads. Being the most prominent search engine on the Internet, it’s safe to say that at least some are clicking on those ads.

PPC is a cheeky tactic, to say the least. Whether or not users intend on clicking the ad, a click is still a click. However, the business can benefit from PPC marketing as much as Google does.

For starters, PPC yields faster results than SEO. Whereas you have to create quality content (which takes time) in SEO, you simply bid for the ad space and be on your way using PPC. This also works for keywords that have trouble ranking because they’re overshadowed by popular ones.

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Redeeming Repute: Online Reputation Management

Just as businesses are free to promote themselves over the Internet, consumers have every right to share their thoughts regarding certain products and services through this media as well. Good and positive reviews are often highly regarded by businesses, since such feedback is necessary to effective marketing. However, while a certain degree of negative criticism lends credibility to the feedback system, an excessive amount can paint businesses in a poor light, and can even turn away prospects.

Businesses with a considerable online presence will want to manage their own reputations in order to regain customer satisfaction. Typically, this involves methods such as engaging dissatisfied customers, posting apologies, making amends through refunds, and other similar forms of compensation. Yet the task of actually repairing a business’ repute online is a lot more difficult, especially since negative reviews can sprout from just about any website or blog.

Retailers suffering from the adverse effects of poor reviews can hire online reputation management services to deal with these business threats. Since scathing reviews can appear whenever users try to look up a business in search engines, online reputation management works to reduce the harm caused by such statements through various means. Although businesses might feel overwhelmed by the amount of backlash they’re receiving online, they can always rely on reputation management services to find a way to reverse the negative trend and mitigate the effects of unfavorable feedback. 

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Why Responsive Web Design Should Be The Current Goal Of Web Designers

The Internet has come a long way from its beginnings. People now access websites on a daily basis, popular sites managing to be visited by millions of people. This makes it the perfect venue to advertise products and services.

The main way to have an Internet presence is to have a website. Companies often use their websites as the main way to inform potential customers of their services. Some companies create their own websites, but more often companies give the job of designing their web sites to professional web design services.

The Mobile Revolution

Nowadays, a lot more people are accessing websites through means other than their desktop. The rise of smart phones and tablets as viable means to surf the Internet has started a new trend in web design. Called “responsive web design,” this describes how a website manages to adapt itself to what device is being used to access it. This means tablet and smart phone users may access the same site as desktop surfers but they get a different experience.

This is because that different devices have different properties. You can't possibly compare a smart phone to a desktop PC in terms of processing power, after all. However, with responsive web design, web designers manage to make them work on both platforms.

Higher Accessibilty

This is mostly because responsive web design is based on the idea of using the bare minimum requirements of technology to deliver maximum readability. This means that web designers aim for simplicity that enables websites to be readable in multiple platforms. This is not easy to do though, because it requires web designers to put additional features on their site so that mobile devices can access these sites.

Fortunately, this results in increased traffic to the site. It's been recently noted that mobile access of websites has risen recently. This trend will continue in the future as more mobile devices are released and they are made more powerful. Web designers should take note of this trend and keep it in mind for the future.

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Tips on Maximizing Local SEO

Local businesses are good for the community they are servicing as they know first-hand the temperament of the market when it comes to the service that they are offering. Another benefit that it provides is that it spurs local employment, which helps in the overall development of the locality.

However, there are also a lot of competition out there for local businesses. One good way of dealing with competition and getting ahead of the pack is by subscribing to local SEO strategies. Thus, here are some tactics that can help any business owner maximize the Internet into becoming their locality’s favored service.

Go Mobile

A lot of Americans are using smartphones and tablets when they are scouring the Internet for sources. A majority of these mobile searches happen at home or at work. This gives great importance to a mobile-friendly website that can cater to this growing demographic.

Maximize Business Listings

Another way of establishing a local business online is through accreditation from a third party. The availability and consistency of the business on third-party pages are surefire ways that can help Google rank the business better.

Interactivity

User reviews are also integral factors in keeping the business visible to the search engines. This makes it important that interaction and response to these reviews will help the business build a better reputation with the search engine spiders.

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How a Local Small Biz Gets Big via Local Buzz

Online marketing and search engine optimization has been getting much attention from small business owners. However, not all firms take advantage of local buzz or local search engine optimization. Local buzz focuses strategies on improving online presence within the community where the business operates (the county, the city, the town, etc.) to win over more customers.

Experts have observed that prospective customers search for information and reviews of local products or services online. They use platforms like Google Places or Google Maps, FourSquare, Facebook Places, and others. Due to this trend, small businesses benefit from management of online marketing strategies within these sites.

With improvement in local buzz, small businesses would be able to attract more customers within their immediate areas. Well-written, optimized profiles, and professionally published images of the small business would provide prospective customers relevant information regarding the business credentials, products, and services. Positive and authentic reviews within those pages would be beneficial too in encouraging more costumers to experience your services themselves.

In forming local small business marketing plans, seek experts on local buzz. These pros perform audits on your company's current online presence or reputation in the top listings of your area. They will recommend comprehensive solutions for timely improvements, as well as manage your profiles and pages to fit the requirements and trends in local buzz. With their tools for local search optimization, they contribute to making your small business big on the local scene.

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Keys to Social Media Marketing Success

Social media marketing allows you to efficiently reach out to your target audience in a more interactive sense. However, successful social media marketing campaigns hinge not only on the amount of effort you put into them, but the actual relevance and reader-friendly value of the content you’re writing. Here are a few examples:

Talk about ideas, not products.

Of course, you should always find time to promote the products and services you offer, but don’t let that be every time. Instead, write about ideas and topics related to those products (you still shouldn’t veer away from your theme). For instance, if you’re selling assorted carnival foods, talking about fun activities families can have at the park could be worth reading.

Visual content attracts.

Never take for granted the eye-catching potential of a single picture. As much as possible, incorporate nice photos or artwork in your social media posts. This should give your readers’ eyes a rest from reading nothing but text. Then again, don’t go overboard and turn your article into a photo show with short captions.

Keep it interactive.

Remind your readers to post their comments on your article. Know that the value of social media sites is its interactivity; these are the places where customers get to interact with their favourite brands as much as it is a gathering place for friends and family.

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Make your Local Business the Neighborhood Fave via Online Marketing

Picture yourself as an upstanding business operator who’s maintained a good reputation with your community these past several years. The business has done well and people can’t stop raving. However, you get wind of newly-settled residents who are eager to see more of the area, but while your business is in on their list of go-to locations, an online search has turned up close to nothing.

If you are nonplussed about more advanced marketing options for your business even if you have an online presence, you can let a professional local marketing specialist forge the thrust with you.

Search engines like Google have mechanisms for listing local businesses – all it requires is for you to provide the company name, address and phone number. Your online marketer will also help find business directory sites to put your particulars in. At the same time, the marketer’s search engine optimization team will tweak up your site around certain keyword sets. The main page should have content that’s conversational in tone to further connect with customers.

You can also encourage customers to leave feedback in a special section of the site, but take care to detect fake reviews. Consult your online marketing specialist on assembling quality links to your site. You should also include the business’ home city and state to further detail your location.

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