The Relevance of Dates on Your Business Website’s Blog Posts

Dates in blog posts aren’t usually an issue for some readers as long as the information in it still stands relevant. Then again, as the status quo does change day by day with new trends and releases, a matter as simple as putting a date on an entry becomes a make-or-break element for online content.

One of the reasons why blog posts forgo the date is because the content is perceived to be universal enough to be considered “evergreen articles”, such that the data will still remain relevant for a long time. For these articles, placing the date of publication becomes detrimental instead of helpful. It presents the risk of being perceived as outdated, even when the validity of its ideas is not necessarily limited within a specific timeframe. A three-week old content can already be considered “old” news, what more for one that is several months, or even years, old?

Forgoing the date is a double-edged sword, however. Just as there are people who don’t mind the lack of a date, there are also others who do. Today’s world is all about being up to date. Everything’s changing rapidly every minute, and there is an insatiable need for developments to be reported as they happen. News outlets, for instance, can’t afford to not add a date because they report on events as they unfold.

When using blogs to market your local business, therefore, ask yourself if the content is generic enough to be considered “evergreen”. 

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Why Internet Marketing Is For Your Company

Today's customer is a smart cookie. They will look for the best deal possible under any circumstance. With the prevalence of the Internet, a customer's search is often rewarded by them finding exactly what they are looking for at the best possible prices. What is a company to do with this more informed modern customer?

Well, if your business is offering a product or a service that needs to reach the most number of customers possible, the best option will be to go for Internet marketing. For this purpose, there are several advantages you can reap from going to an Internet marketing company to advertise your product on the World Wide Web.

First of all, the Internet is now the medium to trust for many customers, practically replacing television. When people use a search engine to look for what they need, they often trust the first few results that pop up. Next, Internet marketing reaches the largest amount of people. You can have people from halfway around the world dropping by your website at any time, if your product interests them.

Another advantage to advertising on the Internet is that it is cheap. An Internet marketing company often costs less to hire than traditional marketing companies. A website is also easier to maintain and lasts longer than any TV ad or print campaign. With all of these advantages in mind, trusting your company's marketing strategy to an Internet marketing company is one of the best choices you can make.

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Several Pointers That Help Make a Great Website

The internet is an effective medium for marketing as the medium can easily reach its target audiences in a relatively short amount of time. It is due to this effect that a lot of businesses have created their own web pages to attract customers and spur their growth upwards.

However, terrible webpage design can easily baffle potential clients and lead them away from your website. It is due to this fact that a lot of companies enlist web design services to help further establish their online presence. This does not exempt business owners from learning about what makes a good website.

These pointers should help businesses point out to web designers the direction that they want their website to go to.

A Simple Design is better

Simplicity is king on web design. It is tempting to just dump information and features in one page and let the reader sift through it, but this decision will just steer potential clients away from your business. Potential clients can simply look for other viable sources if your site is too confusing. Scrap the excess features and deliver the goods cleanly.

Photos

It is important to remember that the web is pixel-based, so a low quality photo that is improperly sized will look terrible on the webpage. It is important to size the photo correctly to streamline the entire webpage.

Color scheme

The internet has evolved over the years to emerge as a visually appealing medium, so usage of colors is an important thing to consider. Different color combinations will mean different things to different people, so it is important to carefully consider which color combinations a business website will have. 

 

These are only some of the things that can have a positive or negative effect on a business’ webpage. Business owners still confused about web design can go and talk with reputable providers of website design services to learn more information.

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Tips for Social Media Excellence from Social Media Marketing Services

There used to be a time when social media sites were about having conversations with friends. Today, social media websites like Facebook and Twitter have begun to adapt past their typical social functions and are now used to relay information between people via share buttons. As such, it is now important for businesses to also have a presence on these sites.

Using social media websites is a great way to interact with both existing and potential customers, especially if done correctly. That said, here are a few tips to help you excel at social media:

Use More Sites

Go beyond Facebook and Twitter and create accounts for sites like Pinterest, LinkedIn, Instagram, and Google Plus. The more social media sites you use, the more people you can reach out to. You may want to consult an experienced social media marketing company on which social media sites you should invest in.

Follower Recognition

Use social media as a way to interact with your customers. Be sure to immediately address any concerns and answer any inquiries they direct your way. At the same time, if they post something positive about you, show your appreciation by sending a thank you message and retweeting/reposting their comments.

Professional Help

Monitoring multiple social media accounts at the same time can be draining, especially if you are doing it yourself. You may want to hire professional social media marketing services to help you monitor your accounts more effectively. Consulting experienced professionals can also help you discover new methods to help you further excel at social media.

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An Excellent Social Media Marketing Company Knows the Web’s Dynamism

The past years have proved the worth of social media sites in the realm of online marketing strategy. These sites have become an integral part of the said marketing method, which delivers excellent attention and traction on the Internet. However, many people are still in a quandary as to how it works with SEO or other online marketing techniques; expert social media marketing services, however, know very well.

Basically, to have an effective bullhorn means having good site content. Content that receives great social communication increases its reach to many users and is thus more likely to attract more links. As anyone in the SEO world knows, links help a lot in raising a site’s search engine ranking. Other than the technical relevance of good content, the mere fact content garners much interaction means it has something that is attention-grabbing or useful.

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Important Services Every Internet Marketing Company Should Provide

Are you the type of person to use the internet to research a product or service before purchasing it? If your answer is yes, you are a part of the 83 percent of Americans that do so. This statistic is important because there is a good chance that potential customers for your business are also a part of that statistic.

Another statistic business owners should take note of is that the vast majority search engine users never go past the first page of the search results. As such, it is imperative that your site is a part of the first page. Fortunately, this can easily be achieved by hiring a reputable internet marketing company in your area.

If you are interested in hiring an internet marketing company, be sure to review the services it offers before hiring them. Try prioritizing firms that provide the following key services:

Search Engine Optimization

Search engine optimization services are the best way to improve the ranking of your website. This method involves creating informative content with backlinks that redirect traffic to your website, resulting in a higher search result ranking.

Local Buzz

People do not necessarily rely solely on search engines to learn more about a business. They can also use outlets like Google Places or Yelp. As such, it is important for your business to have a strong presence in your local listing.

Online Reputation Management

One of the drawbacks about the internet is that you cannot easily monitor everything people say about you and your business. Sometimes, unwarranted negative reviews can pop up and harm your reputation, reducing the number of customers your business attracts. As such, you will need a dedicated team to help you resolve these types of problems quickly and efficiently.

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Pay Per Click Marketing Campaigns Support Businesses’ Advance in 2014

Businesses that utilize pay per click services will help businesses reach greater audiences. These campaigns will also cost less compared to other internet marketing campaigns, as businesses will only pay every time a user clicks on the advertisement. Good PPC campaigns will also help effectively reinforce the brand to potential customers.

Businesses who know how to utilize the power of the Internet will reap great rewards. Interested businesses can consult trusted services like Aligned Right Media to get their campaigns started.

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Effective Online Reputation Management Helps Businesses Regain Clients

Services like Aligned Right Media can offer online brand management to these distressed business owners. Effective online reputation management can effectively remove negative reviews and listings from the top rankings of search engine results and allow businesses to attract would-be clients to their services before they get to read any negative material.

Online reputation is a fickle matter to handle, so business owners should take the problem seriously. Interested owners should contact a reliable service to get things started.

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Always Look for High-Quality Local Search Engine Optimization Services

On the other hand, Google has mentioned that comments with poor spelling or grammar posted by visitors will not affect the ranking of a website. However, Google’s Matt Cutts does remind website owners that their content should have proper grammar.

When hiring local search engine optimization services, never settle for second-rate content. Be sure to review the company’s work for previous clients to see if the content the SEO company provides meets your standards.

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Simple Tips to Achieving Effective Local Small Business Marketing

Nothing builds up your business’ credibility than a review from a reputable source. Try registering your business with sites like Angie’s List and the Better Business Bureau. Receiving high marks from these websites provides credibility to the reviews others have written about your company.

If this all seems like too much for you to handle alone, you may want to hire a reputable local internet marketing company like Aligned Right Media. Do not hesitate to give them a call if you need help establishing a strong local online presence.

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Strategies for Effective Online Brand Management

Top Strategies You can Follow for Effective Online Brand Management

Whether you have a small or large business, managing your online brand is crucial to having a positive and strong internet presence. Making sure that your target market is aware of your brand and that your business is seen in a positive light can be quite a handful. Employing strategies practiced by the most successful online brands can help you establish a secure niche in the internet market.

How to Raise your Brand

• Excellent products or services is key to an effective online brand management. Providing a good experience for online users and customers is always the best way to improve your online presence. 
• Your brand name should communicate your message. Make sure that your brand name and domain name gives online users a clear picture of the services or products you provide. Aside from communicating your message effectively, a business name should be able to get the attention of your target market. 
• Creating a social media profile not only enables you to reach out to potential customers, it also allows you to rank for related keywords in Google. Facebook, Google+, and Twitter makes it easier for people to find you and can provide opportunities to engage your target market on a daily basis. 
• Brand reviews can make or break your online reputation. Establish relationships with authoritative sources like industry-related blogs so that online users can find relevant coverage about your business and enable you to pitch services positively. 
• Like brand reviews, contributions to relevant blogs will allow you to reach a wider audience while putting your business in a positive light. Building content-rich profiles in authoritative blogs also facilitates ranking for brand-related terms. Being a regular contributor can help you take control of both search results and online perception of your business.

Help from the Experts

Managing your brand need not be a complex process that will take away time from running your actual business. There are management consultants that offer online marketing services that can build your brand and reputation. The power of good branding can give you success in terms of investment and a robust reputation.

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Skilled Internet Marketing Consultants Can Help Jazz Up Your Website

Of course, a website sporting a fast interface and vibrant visuals will be worthless if there’s no quality content to educate the users on your product or service. In previewing the site, NBC News Digital vice-president of news and product Gregory Gittrich said it was an opportunity to tell a story differently through simple images and full articles with associated videos.

You can satisfy your customer base when your site has enough features to keep them interested. All you need are skilled online marketing consultants to strike gold.

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Online Marketing for Local Business: Clambering to the Higher Perches

Picking out the relevant keywords to be optimized will be an important part of the operation. In line with this, the earlier website analysis will help uncover the keywords common among other sites and see which keyword groupings have not been tapped. Communicate your objectives to your local business online marketing professionals so they can work on your site right away.

Content will be key to bringing in traffic. A content team assigned to the project will be tasked to use keyword-optimized titles and generate well-written material laced with an appropriate number of keywords. A company like Aligned Right can deliver if you can guide them on what you need.

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How to Determine the Right Internet Marketing Company

Practical Tips on Determining the Right Internet Marketing Company

As today’s current market trend is dominated by internet use, it comes as no surprise that more businesses and companies are striving to dominate the online market. A webpage is as crucial as your physical storefront when it comes to success. If you are far from being internet savvy, you can always get help from seasoned internet consultants.

Marketing your Business Online

An internet marketing company combines profound understanding of marketing concepts and versatile application of technology to effectively advertise your products or services. It is of the utmost importance that you choose internet marketing consultants that have:

Commitment. It’s not enough that you agree on a set of services. Marketing specialists show their commitment by taking the time and exerting effort to get to know your business, goals, and vision for the campaign. This way, you’ll be sure that the online marketing project is tailored to your preferences and represents your brand completely.

Experience. Accomplished online specialists are familiar with the ins and outs of the industry. A consultant that has completed many projects successfully will be able to anticipate the present and future needs of your campaign.

Skill. Don’t just settle for any online consultant that can whip up a regular webpage for your business. You want a site that looks professional, content that engages online users, and a structure that makes it easy for visitors to avail of your services.

Online Marketing is an Important Investment

With millions of online users scouring the web, internet marketing consultants can transform your business and make your brand a household name. Get the right services from the right consultants and you can watch your investment grow into long-term success.

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Some SEO Lessons an Internet Marketing Company Always Takes to Heart

A professional internet marketing company like Aligned Right Media takes these hard lessons to heart. Google has grown in algorithm so much that even the simplest SEO violations, whether or not intentional, can yield severe consequences. Even Google itself isn’t exempted from its own rules. Believe it or not, it has penalized itself in several instances.

In the end, that’s why it’s important to look for quality internet marketing services. They don’t rely on such tactics, and that fact will prove beneficial to your business.

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Is ‘About’ Always About You? An Internet Marketing Company Explains

A professional internet marketing company like Aligned Right Media won’t care if you have a professional business site or an informal blog. Both have their respective up and downsides, but internet marketing has no solid preference between the two. Just remember to stay with your tone once you’ve chosen it.

If your blog is written in a fun, tongue-in-cheek way, make the About page just as fun. If your website is written with professionalism and formality in mind, present your goods and services similarly. Don’t sound awkward by incorporating an introductory tone different from the rest of the website.

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Website Design Services for Online Marketing

The importance of an official website to online marketing runs on multiple dimensions. Elements that make up the website should be strategic for it to become an asset for the company. With professional website design services, an official website can serve significant functions for online marketing and even for formal business transactions. 

 For Credentials 

The “Home” and “About Us” pages should be informative of the company's profile. This provides the opportunity to win client trust. Certifications, portfolios, and galleries of previous projects can be made or uploaded to give potential clients a clearer image of your business. 

For Product or Service 

Descriptions Putting up a website allows the business to fully describe their product or service line. Photographs that are captioned in detail and even videos with accompanying descriptions can be posted. Tutorials, unique web offers, or promotions can be sponsored as well. 

For Potential Client Relations 

Where businesses are concerned, customer service should always be capitalized on. There should be a section where inquiries or free estimates can be submitted. Provide clear instructions and disclaimers where necessary, such as turnaround times for responses, so as to set reasonable expectations. 

For Management of Actual Clients 

Websites can host accounts for members of your organization or customers of your business. Company members, business associates, and customers can register and log in to their personal accounts. With these personal interactions, discussions can be held and can encourage active participation in the group or company.

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Online Marketing Via Social Media Optimization

Many companies have been relying on Search Engine Optimization (SEO) as an effective online marketing technique. Corporations write unique content that will help boost their reputation on the Internet through websites like Google or Yahoo!. Now, with more people using social media sites like Facebook and Twitter, companies are beginning to expand their marketing campaigns into these websites through Social Media Optimization (SMO). 

 SMO is defined as a branch of SEO, focusing on sharing information about one’s products, services, or organization in general through social media. When consumers follow a company’s official Twitter account or when they comment and like a company’s posts on Facebook, the business organization will be able to establish a good reputation through SMO. Unique content is also focused in this type of optimization, focusing on blog posts that can relate to potential clients and can be linked and shared for easy access. SMO is a very important component of SEO since content sharing builds up credibility for search engines to notice and rank websites higher, making them appear on top of search engine results pages (SERPs). Companies that utilize both SEO and SMO for their marketing campaigns are sure to have distinct advantages in online marketing. 

The Internet has become a primary source of information in this digital age. People use websites as references and social media for sharing. By using these two major elements of the World Wide Web, companies will have more opportunities to market their products and build up their credibility.

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Loco for Local: The Benefits of Local Business Marketing Strategies

Marketing a product or service is a difficult task since it requires intimate knowledge of consumers and what motivates them. It becomes even more complicated when marketing is brought online. The rules play much more differently in Web marketing, as opposed to regular advertising.

Businesses, particularly budding entrepreneurs, will want to focus their Web marketing efforts online. There are several benefits in applying online local business marketing strategies, and proprietors should carefully consider each and every one of them. The following are a few of these advantages:

Increased visibility

It can be hard to appeal to even a local consumer base, yet with the right local Internet marketing campaign, businesses can improve their visibility within a community. Web users attempting to search for related products or services in a specific area will easily find businesses whose websites have been optimized for that locale.

Maintain competition with larger businesses

Through websites optimized for local markets, small businesses can compete directly with larger corporations on equal footing. Localized searches are likely to prioritize local retailers rather than multinational entities. It also helps that consumers tend to favor local products and services over chain stores and such.

Local marketing might sound like grasping for low-hanging fruit to larger businesses. Yet for small entrepreneurs based in a single area, a powerful localized marketing plan is perfect for securing nearby customers who want to find the most convenient retailer. To do this, small businesses should coordinate with a skilled Web marketer to create a strong online presence.

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Make Your Business Soar with Effective Social Media Marketing Services

Social media platforms like Facebook and Twitter have catapulted their way to the top of the public communications pyramid in the past decade, and they have never looked back since. With hundreds of millions of users, it’s no wonder why they’re essentially a mecca to marketing companies worldwide.

We at Aligned Right Media recognize the need for your business to be heard and seen all throughout your target market. That is why as part of our efforts to extend our excellent social media marketing services to you, we are offering a promo of ZERO setup fee for all new social media campaigns aligned with our company.

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