10% OFF on Your Required Custom Web Design Services for the New Year

Building a website is necessary for business as it influences your customer’s decision to make a purchase. However, you shouldn’t just pick any website design you come across. You need a responsive website design that will enhance your company’s image.

Fortunately, Aligned Right Media can create this type of website for you—at a special New Year price. For the whole month of January, you can get our customized website development services at 10% less. Whether you want an awesome, elaborate site or a stripped-down, straightforward homepage, we can do all that and more.

Did you know that 50% of mobile Internet users now use smartphones or tablets as their primary tools for accessing the web? With numerous devices used to browse the Internet today, your site must be able to rearrange content and resize its elements according to the size of your visitor’s screen. If your website isn’t adapted to these tools yet, you need to have it redesigned.

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Choosing the Right Online Marketing Consultant

People spend more time doing business online because it is faster, more efficient and less expensive. In this digital age, getting clients is literally at the tip of your fingers. But the digital world can be very tricky as there are certain techniques that you need to devise in order to maximize your client reach. To make sure you do that, you will need online marketing consultants, and choosing one means you have to know if you need a generalist or a specialist. 

If you are practically starting from scratch, and you want to earn some money using your website, then you will be needing a generalist to help you walk through the whole process. The Generalist will provide you steps on keyword research, help you in creating a website that is search engine friendly, teach you which content would help generate viewership and attract more traffic, and guide you on how to do social media campaigns. 

On the other hand, you hire a Specialist when you only need to address specific parts of your Web marketing program. For example if you already have people doing other responsibilities except the SEO marketing and keyword search parts, then you can hire someone for those specific tasks. 

Once you are clear on the kind of online marketing expert that you need, then it is time to hire the correct one for you.

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Home Advantage: Local Business Marketing Online

The Internet is a replete and global resource for information, and that makes it the perfect vehicle for marketing. Many businesses have websites of their own, hoping to entice visitors to come and check their products or services. Since the Web draws visitors from all over the globe, how exactly can it help the most modest of small businesses and their dealings with local customers? 

Interestingly, Web marketing can be a powerful tool for local marketing, especially if visitors search the Internet using specific geographical keywords. Typing in exact locations alongside product or service keywords in a search engine can bring up a list of local companies based in the specified area. It’s a great way to highlight notable businesses in particular regions and promote them. 

It may sound easy to simply attach a business to a definite location on a map online, yet a successful local Web marketing will need more than just an indicator on Google Street View. Fresh and daily content specific to a local region should be a heavy feature in a local business’ website in order to boost the business’ credibility. Entrepreneurs can seek the aid of online marketing firms to provide them with local marketing solutions.

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Fun Up Your Social Media

Using social media marketing services is a great way to raise brand awareness. But if all you ever do is sell, sell, sell, people will start tuning you out. The challenge lies in getting people invested in your brand without being too hard sell.

Luckily, social media is exactly that, social, thereby offering many ways to get people interested in your brand. We're not talking about the tired old “Like and Share” giveaway approach. Take a look at what these three companies did to instigate more online conversations about their brands.

Tony Hawk Twitter Hunt

In April 2009, Tony Hawk started the Tony Hawk Twitter Hunt that has now become an annual event for Tony Hawk fans the world over.

The promo begins with #HAWKHUNT packages being hidden in select cities all over the world. Clues are then given on Tony Hawk's website to the location of the prizes. Whoever finds the package then tweets the location and an accompanying photo of them with their new Tony Hawk gear.

Tunnel of Hope

An LED installation at Vivid, Sydney called Hundreds and Thousands is an awareness campaign by the Australian charity The Benevolent Society. The installation, designed by Designworks, creates a walkthrough tunnel made of thousands of LED lights. What is truly spectacular about the setup is that each light is controlled by tweets. Each light changes color for each tweet with the hashtag #hopesforchange where people express their hopes for the future.

Oreo's Super Bowl Moment

Who could forget that moment when the lights went out during last year's Raven's vs 49ers game? And who hasn't heard Oreo's cheeky tweet about it? “Power out? No problem. You can still dunk in the dark.”

Oreo's social media marketing team found an opportunity and pounced on it. The witty tweet went viral in minutes earning a total of 16,000 retweets. It just goes to show what one post can do for a company's reputation.

With the help of an experienced social media marketing consultant, your business could become one of these success stories. Be inventive and creative like these three companies whose antics on social media have heightened their brand's popularity.

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Applying Adequate Pay-Per-Click Marketing For Extra Brand Visibility

Part of the challenge in a PPC campaign is to bid for the right keywords that may be bound to get more traffic at a certain period in time. However, the results may not be feasible if the budget was not properly planned for. A PPC specialist will be able to manage your budget while creating special accounts and clear ads.

Getting the PPC done right the first time is vital to attracting customers to your business and offer them enough quality products or services to come back again. A pay-per-click services firm such as Aligned Right will be the right ally to have by your side.

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Why Honest Online Reputation Management Pays off for Your Business

Proper online reputation management, in this case, shouldn't come at the expense of manipulating the facts. Other than the fact that it's unethical, the Federal Trade Commission outlaws fake reviews and other signs of deceptive information as per the FTC Act. For example, ads that feature experiences of users of a product or service requires disclosure on the business' part.

There's a saying that a person should be honest “even if others are not, cannot, and will not.” This is not just a creed of proper online reputation management services like Aligned Right Media, but a tenet everyone should follow.

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Leading Search Engine Optimization Company on 2014’s Top SEO Trends

To boost their online visibility, many companies hire a trusted search engine optimization company to ensure that their website appears at the top of search result pages. Of course, the search engine landscape has changed drastically in recent years, especially as updates like Panda seek to weed out spammy webpages. With 2014 knocking on the doorstep, specialists are now weighing in on the SEO trends that will define the next 12 months. Jayson DeMers of SearchEngineWatch.com writes that the once-ignored Google+ social platform will become a major player in search results.


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How to Tell if Internet Marketing Consultants Know What They Are Doing

Internet marketing is the modern means of getting a brand before a target audience. There are actually no schools that you can go to for it specifically. Knowing how to do it takes years of experience in different areas of marketing. Companies trying to take advantage of the internet and create an online presence that results in more sales need to hire qualified internet marketing consultants.

There are many people claiming to be expert online marketing consultants, social media experts, and so on, but how can you be sure if they really know what they are doing? There is no degree in “Internet Marketing.” Moreover, to get results it can take many months to a year. You can be paying and paying and not know that they are incompetent until it is too late.

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The Power of Sound Internet Marketing

A lot of start-up businesses aim to gain more clients and expand their services, so they usually do a lot of advertising efforts. One huge flaw with that plan, however, is the fact that a lot of startups are dazed with the prospect of advertising. In addition, these startup businesses utilize sound yet insufficient advertising plans. 

A print ad company, for example, may be good in producing attention-grabbing magazine ads, but such forms of advertising hardly work now with all the bells and whistles that the Internet provides. A startup needs strategies that make a strong impact and are ever-present in today's society, and perhaps professionals in online marketing for local business can help them out. 

Effective internet marketing strategies like Search Engine Optimization (SEO) can be directed toward a local audience. One way to do this is to create keyword-rich content with geographical references, such as an event or a festival or a well-known spot exclusive to an area. 

Another way to increase online presence within a local market is to create profiles on location-based sites. Business owners can rely on an experienced online marketing firm to create and manage their profiles on such sites. 

Today, when the business environment is tougher than ever, start-up business owners can't neglect the market who's right in their own backyard. With effective internet marketing for local business, organizations reach out to customers--and even potential customers--in a specific geographic location.

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The Rise of Internet Marketing

Advertisers used to flood magazines, newspapers, and other avenues of print media with advertisements of various products and services. However, the rise of the Internet, alongside its appealing qualities, have nullified the effectiveness of traditional media as a marketing tool. With this in mind, business owners who wish to make a mark in their chosen field will have a great chance of success working with an experienced internet marketing company than with one that specializes in print advertising.

Like print advertising, online marketing online also comes in several forms. Internet marketing has pay-per-click advertising or PPC. With PPC, the display ad appears only when an internet user searches a product or service similar to what a business offers, and the owner pays a fee to the online marketing company every time their ad is clicked.

Search engine optimization or SEO is also one of the methods to market a product or service online. A successful SEO effort means the business's website or web page holds a high ranking in the search engine results pages and thus have a strong online presence. 

With the widespread use of the Internet these days, print advertising may soon become a thing of the past. For this reason, business owners who wish to spread the word about their products or services should keep up with the times. To do so, these entrepreneurs can consider Internet marketing methods with the help of a trusted online marketing firm.

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Build Your Online Brand

In this digital age, more than 60% of global Internet users research products and services online. They are actively searching for information on your brand. What does this mean for your business? It means neglecting online brand management is no longer an option if you want to dominate your market.

How do you begin building your online brand?

Know your market

Who are you targeting? What do they need? How can you address that need?

In order to become relevant, you have to know who your customers are. Understanding your market will help you determine the most effective approach to take when marketing your brand. It should resonate with your customers. If they feel that you care about the same things as they do, they become more invested in your brand. This will help you build a loyal customer base.

Give your brand a voice

How do you want your customers to remember you?

The answer to this question will be the guiding statement in creating your online brand. Consistent tone and messaging make your brand easier to remember and recognize. This consistency should apply to your offline strategies as well in order to form a clear identity within the market.

Build up brand awareness

You know who your target market is and you know what you want to say to them. All that's left now is to determine how you're going to get your message across.

Your website, of course, is integral to your internet marketing strategy. However, you still need to direct potential customers to it. Do you want to focus on topping search engine results? Or maybe you'd like something more interactive approach through social media? You could also concentrate your efforts on online marketing for local business. Whichever approach you prefer, executing an online brand management strategy is now crucial for any business to succeed.

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Responsive Sites Important in Online Marketing for Local Business

Any business that wants to be taken seriously must work on building a dynamically interactive website to get anywhere close with its customers. Business websites have actually evolved beyond serving as mere digital calling cards, and more as channels for companies to conduct business with their customers far and wide. In this digital age, people are opting to stay online even while on the go, turning to their mobile devices for greater convenience and speed.

To ensure that campaigns for online marketing for local business can be effective, companies need to create responsive websites that are consciously designed to get users interested in their products and services. Your business pages should be easy to view for any size and type of mobile device--be it an iPhone, iPad, smart phone, tablet, or laptop. Nowadays, it is both sensible and imperative for any marketing plan to provide user convenience to customers who shop through their mobile devices.

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Digital Age: Improve Your Online Marketing for Local Business In 2014

You probably know by now that one of the best ways to promote businesses is through online marketing because everything is digital nowadays. This means, selling your product or service should go beyond the typical advertising mode (e.g. distribution of flyers, magazines, and posters). This formula for success has, in fact, encouraged most businesses to establish a strong online presence.

With more and more people connecting to the web, you can’t ignore something as effective as online marketing for local business, especially if it’s done by professionals like Aligned Right Media. A recent Business Journal article published on December 24 stresses the fact that this can, indeed, make a big impact.

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Web Design Trends to Watch

Web design has incredibly evolved through the years, and in a generation as web-inclined as we are now, the name of the game is essentially to keep these users interested. Professionals offering website design services have shelled out their two cents on a number of things that are sure to keep website, mobile apps, and device users connected.

Cleaner, Simpler Icons

Admit it or not, the launch of the iOS7's design saw the rise of cleaner and simpler icons. Because of Apple's minimalist interface, elegance has now become synonymous with fuss-free, simple icons.

Bolder Hue Selection

While the status quo of color palette used in icons, like blue, have more or less been an indication of reliability, bright hues have now been utilized echoing the brand new ideas are surfacing, and that is always a good thing.

Data Integration

It has been said that more designers will soon use toolkits such as D3.js in bringing data directly into their web design. These data-driven components are already integrated as part of the web page and this results to interactive data visualizations that can also be found through search engine. This only goes to show that these days, for designers, data is no longer just an afterthought.

Web Fonts

The rise of web-safe fonts meant making attractive fonts shine in pixels the way they do on print. Several font foundries such as Adobe and Hoefler & Frere-Jones are responsible in creating in-browse web fonts that are compatible to all screens.

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Social Media Marketing Consultants Should Deliver

Social media is among the many effective tools often used in online marketing, and many businesses have recognized its potential to improve their sales. As such, most have hired social media marketing consultants to create and manage online marketing plans so they can get more leads and customers by connecting with users of various social media sites.

The popularity of social networking websites, however, also attracts dubious individuals or groups who claim that they are experts in social media marketing. Anyone who has access to websites giving information on online marketing as well as sites dishing out details about different internet marketing strategies can pass himself as a professional to unwary clients.

As such, when looking for a social media marketing consultant, business owners need to be sure that the online marketing professional they hire the services of understands the ins and outs of marketing. Real marketing professionals will never claim that social media marketing is the only effective strategy, rather, it should be used in conjunction with other online marketing methods. Collectively, these strategies show positive results that can be measured.

The increase in subscribers and an increase online sales from the time the strategies were rolled out are some of the results expected from a successful online marketing project. It’s important for business owners as well to have statistics to determine whether investing and hiring the services of online marketing firms have paid off or not.

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Capitalize on Power of Facebook through Internet Marketing Company

If you’ve been operating your small business for a few years already, you will have undoubtedly heard of the importance of social media marketing in the success of your enterprise. You might even have gone as far as hiring a dependable internet marketing company to help you in your advertising needs. You must have been aware too that for the last few years, businesses have been trying to exploit Facebook as the leading social media site worldwide—so, what does it  take to market your business through your site?

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Boost Web Visibility Through Our New Local Internet Marketing Packages

As a local business owner, one of your primary goals is to make an immediate impact in your community. However, you can only do this if your target market is aware of your presence or if they can easily find you online. To help you accomplish this and keep up with the fast-paced technological changes that affect businesses, we at Aligned Right Media offer our new local internet marketing packages that we aptly called “Local Buzz.”

Available for a low price point, Local Buzz optimization aims to assist local businesses by utilizing the power of local listings to make your brand more visible to search engines and to provide your clients complete and accurate information about your company. According to a study, local search activities grew by 144% from 2007 through 2011, with customers using different websites like Google Places, Google Maps, Foursquare, Facebook Places, and Bing Local, to name a few.

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Make Pay per Click Marketing Work for You

Most online startups or existing brands that have not realized the full potential of online marketing may not be aware of Pay per Click Marketing and its many benefits. Pay per Click Marketing, also known as search marketing or paid search advertising, not only places your ads on popular search engines but also gives you the following advantages:

Speedy Results

The best thing about Pay per Click marketing is its ability to drive traffic to your business website quickly. Once your PPC campaign becomes active, the advertisements for your services or products will instantly appear on search sites.

Easy on the Budget

Daily and monthly budgets can be set for your Pay per Click campaign so expenses will be easier to manage. This is extremely beneficial for start-up companies that are still trying to test the waters in the world of online marketing. Increasing awareness for your business becomes more affordable because you only pay when your advertisement gets clicked on by a potential client.

Aside from providing your target market with relevant search results, Pay per Click marketing also follows internet users who have already visited your site, giving you further chances to enjoy their business and build brand loyalty. Companies such as Aligned Right Media, offer Pay per Click Management services that are fully customized to your preferences and budget.

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Choosing an Online Reputation Management Provider

Building a strong business brand starts with establishing a trusted online presence. In a virtual platform where access to information is at everybody's fingers, entrepreneurs must make sure that what their target market finds – and explores – is beneficial to the business. Online reputation management helps make this easier; with the service, you can push down less-than-desirable results and highlight only the positive ones.

Professional assistance with reputation management is available from several providers. If you're in the market for one, it is therefore critical to streamline your search process so you only consider the right options. In doing that, check for:

A solid brand. There is no sense in having your digital brand managed by a company that does not have a good one itself. Choose a company that has proven that it practices what it preaches.

Comprehensive technical know-how. Traversing the by-ways of search engines is not as easy as it sounds, and competent navigational skills are required. Your chosen provider must know how to steer to drive your business to the right places.

Lastly, consider pricing. The most expensive package does not automatically mean it's the best; nor does the cheapest one represent the most inferior. Opt for a provider that delivers the best value for your needs.

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Get in on the Conversation

People are talking about your business whether you're listening or not. They are ranting about the flaws in your services or praising your business strategy. Imagine the insights you could gain if you were a fly on the wall where these conversations are taking place. Luckily, that is now possible through the internet.

Social media is like the town square of old where people meet and exchange ideas. Listen in on these conversations. Understanding what they need and what they care about will determine the best approach to get them on board with what your business has to offer. If you continue to address their needs, you stay relevant to your market.

But using the internet to simply eavesdrop on conversations is ignoring the true potential of social media marketing services.

We're all familiar with the scenario where an unsatisfied customer degrades into an irate customer. Soon enough, you've not only lost a customer but also gained a naysayer against your business. Investing in socialmedia marketing services can help you nip that dilemma right in the bud as well as entice more customers to your business.

Maintaining a strong social media presence does more than make your business more visible. It also allows you to quickly address any issues or concerns your customers may have. Take for instance the Twitter war that went on last year between AT&T and T-Mobile.

It started when the subscriber noted that T-Mobile had better overseas data services and tweeted about it, tagging the two competing network providers. By staying professional and on point (with a well-timed tweet from their CEO), T-Mobile gained a new subscriber and brand advocate.

Getting in on the social media conversation means going beyond simply posting updates and pushing your business through onlinemarketing services. It means cultivating a meaningful relationship with your market and staying relevant by giving them the information they're looking for.

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SEO Trends Businesses Should Expect in 2014

Companies that advertise their products and services online invest in search engine optimization. However, businesses must recognize that the search engine landscape has changed considerably in recent years, particularly since algorithm updates such as Panda are designed to weed out spammy webpages. Specialists are now weighing in on the SEO trends that will define the next 12 months. Here are a few of the most important changes to watch out for.

Social Media-driven Campaigns

Google+ is certainly not the only social platform to affect search results as search engines will become more “socially sensitive” by taking note of the number of posts, likes and shares on Facebook, Twitter and Instagram when displaying results. As such, companies would do well to build their presence on these sites to make their content more visible online.

Responsive Web Design

When smartphones and tablets took off, companies accordingly launched mobile versions of their websites to accommodate smaller screen sizes. However, search engines might get confused as to which version they should display on search results. As such, companies need to implement so-called responsive web design features that enable pages to automatically scale according to screen size and thereby eliminate the need to develop different website versions.

Enhanced Local Search Features

Around twenty percent of Google searches are local in nature, so businesses should make sure their content is optimized for their respective communities. Fortunately, some companies now offer custom local search engine optimization services to drum up local buzz.

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Create Your Marketing Plan & Modify It as You Go

A lot of small business owners are not quite versed in marketing their products and services. Statistics show that such shortcoming is one of the reasons why more than a few small businesses close up shop. If you are one of these businesses, how do you plan on keeping your business running despite your limited resources and lack of experience in marketing your products and services?

Though it will take some time before you can level the playing field with more established companies offering the same products and services as you do, you can nonetheless make the most out of what you've got at the moment. It helps to understand what it takes to let your target market know that the options you offer are worth their time and resources. It's also important to study the strategies your competitors employ.

Yet just as you develop your marketing plan, consider exploring how you can make various Internet marketing methods work to your advantage. Internet marketing allows you to reach your target market including those whose geographic location are far from your place of business. The same strategy can likewise enable you to convert a typical consumer to a loyal client.

As you go, reflect changes in your marketing plan as necessary. You need to adapt as quickly as possible to remain in the game. Keep in mind that what may work right now may not anytime soon.

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Web Marketing Consultants Add Online Oomph

Business websites have been in use since the early days of the Internet, and their function as promotional vehicles remains largely unchanged. Innumerable business websites dot the online landscape, yet not all of them enjoy sufficient site traffic to achieve their marketing goals. As with traditional channels, online marketing requires careful design and execution to draw in one’s target customers.

Some businesses may be content with creating a pretty straightforward website with enough information and images to let visitors know they exist. However, such minimalist features may not be enough. It’s one thing to attract customers and a different matter entirely to convince them to return to the same site. Businesses that are serious about taking their online presence to the next level should consider hiring an online marketing consultant.

Among other things, such an expert helps businesses with aspects like web design, search engine and social media optimization, local marketing, and online reputation management (if necessary) to reinforce online branding efforts. With just about every major competitor bringing their A game to the online marketing arena, small and start-up businesses can’t afford to be left behind and accordingly need to be creative when promoting themselves and engaging their target customers.

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Natural Link Building for Local Businesses

In a world dominated by an increasing demand to gain trustworthiness on the internet by building connections, link building plays an important role in marketing a local business online. Google, which leverages the biggest voice in the industry, asserts that any link building should be natural to avoid penalization. The following suggestions are a great way to naturally build links to your company’s website:

Join the BBB

The Better Business Bureau is a widely recognized independent consumer ratings provider that holds a high level of trustworthiness on Google. A local business that joins the BBB, maintains a high level of trust, and is able to display the BBB badge proudly on its site is more likely to be noticed not just by the search engines, but potential customers, as well.

It is for this same reason that businesses serious about online success are encouraged to join their local chamber of commerce, industry associations, and accreditation agencies.

Get involved in charitable work

Any business that involves itself in charitable work is bound to get noticed in the local community. This, on its own, should already be a great investment, but charitable work also opens up opportunities for news providers to link to your website. Of course, this type of link building also serves to fulfill a bigger purpose.

Get listed in local directories

A listing in local directories strengthens the legitimacy—and therefore the trustworthiness—of your website with search engines.

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Online Marketing Tips for Small Businesses: Getting the Right Results on a Tight Budget

It is often said that the effectiveness of a local business marketing strategy depends largely on the budget that is put behind it. After all, the guys with the big guns are the ones that win the war, right? It is exceedingly tempting to buy into this idea, but the truth is that sometimes, Jack does manage to slay the giant. Here are some tips to keep costs of marketing low.

Get an Endorsement from a Local Celebrity

If you look hard enough and pay attention, you’ll come across different stories of people in your area who have done remarkable things, and are getting attention for it. Many business owners fantasize about hauling in a global celebrity to endorse their business, but if you can get the same effect using local celebrities, it will be much better for you.

Create a LinkedIn Group

If you are serving a highly technical or professional market, you may want to consider putting up a LinkedIn group. Not only will this serve as a boiling pot of ideas and feedback from your customers who are on LinkedIn, but you will also get more of a feel for what your target market is like and what it wants.

Get Published on a Niche Blog

You may have noticed that on some blogs, people who are not usually contributors get asked to write a guest post about a specific topic. This is an advantage for small businesses that don’t have a presence yet. If the blog is well-known enough, and the post is well-written enough, a blog post can get additional attention for the small business. If you as a business owner manage to write on a publication you do not own, then it will be beneficial for your business as well.

People have to realize that, sometimes, having a good campaign does not require a practically limitless marketing budget. Even a shoestring budget can be enough if you know how to play your cards right. However, for many small business owners, it may be just better to ask a reputable company for advice on online marketing services.

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Choose Your Weapon: Content Choices for Online Marketing Warfare

If online marketing’s a war, then your content is your ammunition. The type of content you choose to broadcast information about yourself can support different kinds of marketing strategies, and your choice of weapon may determine your marketing victory or defeat.

Tweets or Posts

If you want to release just quick little nuggets of information and news to your fans, then tweets or posts are for you. People’s attention spans are getting shorter and shorter, so if you have a message that you can state directly and succinctly (in the case of tweets, less than or equal to 140 characters long), it’s best to go for these. This is also a basic staple in internet marketing for local business.

Blog Posts

For those who want to position themselves as an authority in a particular industry, blog posting is a good choice. Sharing your expertise about your niche through a website blog not only communicates value for your customers; if it’s well-written enough, it can be shared through social media, bringing more traffic into your website. This can lead to more conversions in the long run. For this to work, however, you must commit to publishing content regularly.

Videos

Video content is one more thing that should be considered in online marketing. The educational and entertainment potential of videos is virtually limitless, depending only on the tools and resources available to make videos. Therefore, to get high-quality videos, you must be willing to do things like pay a little more for a trustworthy video creation service, or get more high-resolution pictures of your products that can be incorporated into the video. Video content, like blog posts, is shareable.

Make no mistake--businesses are at war to get attention on the Internet right now. To succeed, you have to have the right ammunition. Choosing the right one to go with can be daunting, but with advice from the right social media marketing company, the choice can become infinitely easier.

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Online Marketing Essentials: Three Things You Must Consider

Many business owners are getting into the online marketing game right now. After all, unlike traditional broadcast media, the price barrier to entry is very low. But while it’s easy to start online marketing, it isn’t so easy to keep it up. Here are some things you absolutely should get right when doing marketing on the web.

Have a Decent Website

Sure, you can get a high school kid to do your website on the cheap, but you’ll probably get what you pay for. Website design isn’t just about pretty pictures--site loading times, link architecture, font choice… all of those have to be aligned. To do that, it is best to contact a professional internet marketing company.

Get a Strong Social Media Presence

Businesses shouldn’t use a Facebook Page and a Twitter account like their landline phones. That is, it’s not just some channel people can contact them on. Social networks are a way to genuinely interact with customers, current or prospective, so make sure to engage with people on the page as much as possible.

Maintain a Solid Online Reputation

Companies and individuals alike tend to take their online reputation for granted. The speed at which information spreads throughout the internet makes it good for spreading positive information, but when negative information about you spreads, even if it’s not true or exaggerated, it gets around fast. To contain and combat such information, companies should do some online brand management.

In the end, internet marketing is a powerful tool, but like all powerful things, it must be used right. However, with a reliable internet marketing company on their side, even a small business can go toe-to-toe against industry competitors online.

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Proper Online Marketing Augments Online Presence

In today’s digital world, one of the best ways to promote businesses is through effective online marketing. Although traditional media such as radio and television are still serviceable, one cannot escape the fact that consumers these days rely on the Internet to access the information they need. As such, selling your product or service should go beyond typical advertising modes (e.g. distribution of flyers, magazines, and posters). This formula for success has, in fact, encouraged most businesses to establish a strong online presence.

With a lot more people connected to the Web these days, it makes sense to tap the expertise of online marketing professionals. An online campaign, however, has to be executed properly to succeed. Some of the must-haves for this initiative include:

Improving SEO

Successful internet marketing for local businesses means having the right content, meta-tags, geo targets, and the like. In other words, it's about incorporating smart SEO techniques to reach the top of search engine results pages. The good news is that task this does not require programming knowledge; you just need a suitable platform and enough information to enhance your site content. You can use local profile websites like Bing, Yelp, or Google + to bolster your online presence.

Using More Social Media

Whether you’re publishing a YouTube video or creating a Facebook page, be sure to make use of social media tools to boost your accessibility. Through these venues, you can attract more customers, especially those who are not drawn to blogs or websites.

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The Advantages of Great Internet Marketing

The Internet is a great source of information, so much so that people constantly refer to it to learn about a variety of ideas that they are not familiar with.

Besides being a library of information, the Internet has also become a powerful avenue for companies to sell off their wares and services. However, because new content constantly surfaces on the Internet everyday, it is fairly easy for a company to lose its digital foothold as whatever it puts out gets lost in a barrage of information.

Due to this, businesses should utilize good Internet marketing strategies in order to organize their online content and grab the attention of their intended audience. Here are a few more benefits of good marketing:

Cheaper expenses, more range

The Internet is a much cheaper platform for advertisements in comparison to other forms of traditional media. Moreover, promotions done through websites and social networking sites can reach more audiences in comparison to print and television.

Constant availability

Furthermore, unlike print and television campaigns, Internet marketing never stops. Online campaigns run constantly for 24 hours every single day of the year.

Social reach

It is much easier to share content with peers through the Internet. With effective Internet marketing strategies, business can easily infiltrate social circles through social media.

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Welcome 2014 with Our New and Improved Social Media Marketing Services

If you feel that your business could have done a little bit better last year, then perhaps you need to start 2014 on the right track by harnessing the potential of social media. Aligned Right Media will guide you towards growth and profitability through our new and improved social media marketing services and packages.

As of October of last year, leading social media platforms had experienced significant growth as far as the number of people using them was concerned. Facebook, Twitter, Google+, and LinkedIn accumulated a total of 2.91 billion active users, limited not only to the youth sector but also including businesses. With the growth expected to continue this year, being able to maximize these platforms and use them to your advantage are the key to sky-rocketing profits.

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Social Media Apps for Your Business

If you're like many businesses, you are probably realizing the huge potential that social media holds for your marketing efforts. Think of it as Word-of-Mouth 2.0: instead of hoping that people talk about and share information about your product after watching a commercial, you can directly make an announcement on the social network of your choice. You can then use the analytics tool of your choice to determine its impact. 

What are the different tools that businesses may need to maximize their social media marketing company efforts? Here are a few suggestions.

Hootsuite

If you want to centralize your posting activity on different social media networks, a good tool to go for is Hootsuite. A Hootsuite account can be linked to different social networks and groups within social networks: you can link it to your Twitter, LinkedIn, Facebook, and Google+ accounts. You can also use it to post to specific groups or pages within LinkedIn or Facebook, and posts can be scheduled in advance according to your preferred timezone. A Free Hootsuite account lets you link to 5 social networks, but you can get more by upgrading to Basic and Enterprise accounts. There are also other opt-in services you can get, like building project teams and social media analytics.

Mention

If you're more concerned with hearing how your brand or company is mentioned, you will likely want to use the app Mention. You can enter a keyword of your choice into the app, and it will scan different social networks for mentions of that keyword. If you happen to see a mention that is specifically relevant to your business and would like to react to it, you can leave a reply or a comment; you can even pass it on by retweeting or reposting within the application itself. Like Hootsuite, it has a trial version but can be upgraded to a paid account to access expanded or additional features.

Woobox

A third app that you can use, particularly if you have a Facebook page, is Woobox. It's an application that lets you put additional tabs on your Facebook page. What does that mean? Instead of just the default sections like Photos, Likes, and About Us, you can put other tabs like an SEO tab (lets you publish a mirror of your website within Facebook). Depending on the account you get, you can also add sweepstakes, coupons, photo contests and more.

There are other ways for you to maximize your social media marketing. But if you don't want to go through the hassle yourself, you'll likely want to engage the services of a professional social media marketing consultant or social media marketing company.

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Why You Should Have a Mobile-Responsive Website

Not all web sites are created equal. And even if they are created equal, they may not be in terms of design. Some web sites are, unfortunately, still designed as if they had been made in the late 90s. Others may look sleek, but have so many elements that they take forever to load onto a browser. And still others are optimized for viewing on a PC or laptop only. Why is this a bad thing? Because responsive web design is the thing that websites should be striving for right now.

Need specific reasons? We'll give you three:

More and More People Are Going Mobile

The days when the laptop was the pinnacle of mobile information technology are gone. Now, people can access the Internet more conveniently using a mobile device such as a tablet or smartphone. Hooking up their broadband Internet to a WiFi router lets them get Internet access all around the house, free from cables or wires. As the mobile device market expands, the opportunities for business owners who take them into account will increase.

Internet Access Is Getting More Widespread

It's not just Wi-Fi that people can rely on to connect to the Internet, either. They also have 3G and 4G technology to let them access information on the go, even without a Wi-Fi network. Another up and coming technology is LTE, which offers even faster connection speeds for people on the road. This will only further grow the market for customers accessing the Internet on mobile devices.

Your Competitors Are Doing It

You may perfectly happy with your customer base right now. Maybe you're a small business owner who's not so sure about taking that next step. The thing is, if you don't go for the online market now, your competitors may beat you to them. Before you know it, your rivals in business may suddenly soar without you, because they got to the market that you couldn't get to in time.

There are plenty of more reasons to get responsive web design for your site. If you can't do this in-house, you'll want to contract decent web design services from a reputable online marketing company in your area.

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What You Need to Know about SEO

They say that in the later part of the 20th century, a lot of the power in marketing went to two main channels: retailers and television stations. These two channels got so much power because a lot of consumers started flocking to them, so if a company wanted to get attention for a product or service of theirs, they needed to put the product in retail stores like WalMart or on television stations to get noticed.

Nowadays, there is a major information channel that is getting similar power, and that is search engines. Internet users frequent Google, Bing, Yahoo or other search engines to get information. With just a few keystrokes, they get results for searches such as “restaurants Florida” or “dentist Philadelphia”. The search engines therefore have a huge say in which sites get seen. A good internet marketing company should know how to use search engine optimization to get your business website noticed.

Keywords are the Main Key

The very basic component of SEO is keywords. Keywords are the words or phrases you would expect customers (or prospects) to enter in search engines to find your business. Usually, you would want a keyword that includes a good or service you offer and the general area you serve. However, you also want to use keywords that are not too common, or ones that your competitors have not used yet. You don't want to overuse keywords either, since that is seen as spamming.

Have Good Content

Good content is also critical for websites.It's anything that is worth knowing or sharing for your target market. Blog articles, videos, images, infographics... all of those can be included in your site. If they end up being shared virally on social media, you can get even more Internet traffic and increase the chances of conversions. Also, keep the content fresh; post new information as regularly as you can.

Give a Good User Experience

A business site also gets a lot of search engine love when it provides a good user experience. That means the site should not load slowly, should have no dead links, and should have intelligently linked content. All of that should also be laid out and coded so that it is displayed properly on any browser or device.

The world is getting smaller not because of geography, but because of technology. Users from around the world are connecting to the Internet in a variety of ways. Even people in your neighborhood will find it hard to find your business without local business online marketing. If you want more eyeballs on your site, you'll probably want to get the services of a good Internet marketing company.

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