5:01 AM
Unknown
Companies
that advertise their products and services online invest in search
engine optimization. However, businesses must recognize that the
search engine landscape has changed considerably in recent years,
particularly since algorithm updates such as Panda are designed to
weed out spammy webpages. Specialists are now weighing in on the SEO
trends that will define the next 12 months. Here are a few of the
most important changes to watch out for.
Social
Media-driven Campaigns
Google+
is certainly not the only social platform to affect search results as
search engines will become more “socially sensitive” by taking
note of the number of posts, likes and shares on Facebook, Twitter
and Instagram when displaying results. As such, companies would do
well to build their presence on these sites to make their content
more visible online.
Responsive
Web Design
When
smartphones and tablets took off, companies accordingly launched
mobile versions of their websites to accommodate smaller screen
sizes. However, search engines might get confused as to which version
they should display on search results. As such, companies need to
implement so-called responsive
web design
features that enable pages to automatically scale according to screen
size and thereby eliminate the need to develop different website
versions.
Enhanced
Local Search Features
Around
twenty percent of Google searches are local in nature, so businesses
should make sure their content is optimized for their respective
communities. Fortunately, some companies now offer custom local
search engine optimization services to drum up local buzz.
0 comments:
Post a Comment