2:00 PM
Unknown
It is often said that the effectiveness of a local business marketing strategy depends largely on the budget that is put behind it. After all, the guys with the big guns are the ones that win the war, right? It is exceedingly tempting to buy into this idea, but the truth is that sometimes, Jack does manage to slay the giant. Here are some tips to keep costs of marketing low.
Get an Endorsement from a Local Celebrity
If you look hard enough and pay attention, you’ll come across different stories of people in your area who have done remarkable things, and are getting attention for it. Many business owners fantasize about hauling in a global celebrity to endorse their business, but if you can get the same effect using local celebrities, it will be much better for you.Create a LinkedIn Group
If you are serving a highly technical or professional market, you may want to consider putting up a LinkedIn group. Not only will this serve as a boiling pot of ideas and feedback from your customers who are on LinkedIn, but you will also get more of a feel for what your target market is like and what it wants.Get Published on a Niche Blog
You may have noticed that on some blogs, people who are not usually contributors get asked to write a guest post about a specific topic. This is an advantage for small businesses that don’t have a presence yet. If the blog is well-known enough, and the post is well-written enough, a blog post can get additional attention for the small business. If you as a business owner manage to write on a publication you do not own, then it will be beneficial for your business as well.People have to realize that, sometimes, having a good campaign does not require a practically limitless marketing budget. Even a shoestring budget can be enough if you know how to play your cards right. However, for many small business owners, it may be just better to ask a reputable company for advice on online marketing services.
0 comments:
Post a Comment