Tuesday, May 6, 2014

Facebook Fumbles to Avoid when Getting Social Media Marketing Services

If you hire a dependable social media marketing consultant, you just might be able to efficiently promote your business website on social media sites like Facebook. However, you should know that social media can be a lot less predictable than other online marketing strategies like web design and search engine optimization. This in turn leads to people making these common Facebook mistakes:

The Megaphone Problem

For many businesses, Facebook is an excellent portal that can connect them to their target market, yet others treat the site like a one-way street. You should engage your followers to like and comment on your posts instead of simply putting up nothing but ads and promotional stuff.

The Predictability Pitfall

As previously mentioned, there are no sure-fire ways to ensure that your Facebook marketing plan goes off without a hitch, maybe unless you somehow manage to read the minds of all your followers. To hone your marketing strategy, though, you should check out your metrics from Facebook Insights regularly to get an inkling of what might work for you.

No Call to Action

One of the most important parts of your Facebook ad campaign should be the call to action, which is the part where you tell your readers to take part in your aim. Common calls to action include telling your readers to “like” or “share” a page, or maybe even ask them to leave comments on a Sponsored Story 

Mishandling Poor Reviews

The best businesses are those who can stay on their toes even when faced with poor reviews and bad customer comments. Always remember that efficient social media marketing services depend on how well you take comments as much as how well you can do damage control.

Marketing on Facebook requires knowledge and foresight on the part of the business owner. After all, it’s not only your campaign that’s on the line, but even your very reputation itself.


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