The Relevance of Dates on Your Business Website’s Blog Posts

Dates in blog posts aren’t usually an issue for some readers as long as the information in it still stands relevant. Then again, as the status quo does change day by day with new trends and releases, a matter as simple as putting a date on an entry becomes a make-or-break element for online content.

One of the reasons why blog posts forgo the date is because the content is perceived to be universal enough to be considered “evergreen articles”, such that the data will still remain relevant for a long time. For these articles, placing the date of publication becomes detrimental instead of helpful. It presents the risk of being perceived as outdated, even when the validity of its ideas is not necessarily limited within a specific timeframe. A three-week old content can already be considered “old” news, what more for one that is several months, or even years, old?

Forgoing the date is a double-edged sword, however. Just as there are people who don’t mind the lack of a date, there are also others who do. Today’s world is all about being up to date. Everything’s changing rapidly every minute, and there is an insatiable need for developments to be reported as they happen. News outlets, for instance, can’t afford to not add a date because they report on events as they unfold.

When using blogs to market your local business, therefore, ask yourself if the content is generic enough to be considered “evergreen”.