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In order to make effective use of internet marketing services
for your business, it is important to identify who your market is. Not having a
clearly defined market for your online strategy would be like shooting in the
dark: you'll never know if you'll score a hit or not.
Defining your target market is all about knowing who your
customers are and understanding what makes them tick. This allows you to better
focus your resources by coming up with an approach that is most likely to yield
positive results.
Identify your current customer base
Who are buying from you? Find out what interests and
qualities they have in common. This will give you an idea on which demographic
to zero in on, but don't limit your market just yet. Pinpointing the reasons
for their patronage can help you possibly expand your market.
Scope out the competition
This isn't about one-upping your competition. Knowing who
your competition is targeting should clue you in on which demographic to not
focus on. You wouldn't want to work in an overcrowded client pool. Try and find
a niche market they are overlooking.
Assess your products/services
What you set out to provide may not be exactly what your
customers need. In that case, it is best to identify which of your products and
services sell the best. From there, you can work out who will best benefit from
them.
Create a customer profile
Be as specific as you can when creating your customer
profile. Being conscientious at this point will pay off later on so dig deep.
Include anything that could affect their purchasing behavior such as
educational background and marital status.
Find out where your customers are
It isn't enough to simply know who your customers are. You
also need to know where they are, otherwise you won't be able to get your
message across. Are they mostly professionals who are more active on LinkedIn?
Or perhaps they're the younger generation who are more active on Twitter and
Instagram?
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