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In
a world dominated by an increasing demand to gain trustworthiness on
the internet by building connections, link building plays an
important role in marketing a local business online. Google, which
leverages the biggest voice in the industry, asserts that any link
building should be natural to avoid penalization. The following
suggestions are a great way to naturally build links to your
company’s website:
Join
the BBB
The
Better
Business Bureau
is a widely recognized independent consumer ratings provider that
holds a high level of trustworthiness on Google. A local business
that joins the BBB, maintains a high level of trust, and is able to
display the BBB badge proudly on its site is more likely to be
noticed not just by the search engines, but potential customers, as
well.
It
is for this same reason that businesses serious about online success
are encouraged to join their local chamber of commerce, industry
associations, and accreditation agencies.
Get
involved in charitable work
Any
business that involves itself in charitable work is bound to get
noticed in the local community. This, on its own, should already be a
great investment, but charitable work also opens up opportunities for
news providers to link to your website. Of course, this type of link
building also serves to fulfill a bigger purpose.
Get
listed in local directories
A
listing in local directories strengthens the legitimacy—and
therefore the trustworthiness—of your website with search engines.
