The Most Versatile Free Website Solution Today

If you are a fan of DIY projects, especially when it comes to building a website, you may have come across a variety of applications. Some are free but too limited on features, while others are paid but are versatile and easy to use. Isn’t it great if there is a solution that is free, versatile, and easy to use today? In fact, there is a solution. It’s called WordPress. Originally built for blogging, WordPress has come a long way. Many people use WordPress as a content management system where users can post articles, videos, or just about any content. Some individuals learned how to build a simple website using WordPress, even with little to no website building knowledge. Granted, some people debate on its versatility and ease of use, especially when some technical know-how is...

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Important Questions to Ask When Hiring a Reliable Social Media Expert

Hiring a social media marketing consultant is one of the best decisions you can make for your company. Their job is to promote your business by raising brand awareness and bringing attention to your company's reputation. With the rise of social media today, it's only right to hire a professional. Facebook, Twitter, Tumblr and other social media websites are no longer used leisurely, but to aid businesses as well. Types of Social Media Marketers 1. Self-Proclaimed Experts: These are the people who manage to get tons on followers on their social media accounts, even without professional experience. 2. Agencies That Shift Their Focus to Social Media: These firms are just beginning to focus on social media marketing because of the rising trend. It's their attempt to keep up with...

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Managing PPC: Because Mistakes can Still Happen

Pay-per-click (PPC) advertising is one of the most popular online marketing tools today, primarily because it is simple and reasonably effective at attracting “hits”. However, since PPC relies solely on keyword groups, this also means that it is quite easy for PPC to fail, especially if the wrong keywords are used. This is just one mistake that PPC management services try to avert -- one in a huge laundry list. The other most glaring problem with PPC is that some people rely on it entirely, disregarding the fact that PPC is meant to be used in tandem with other marketing tools like search engine optimization (SEO). In fact, it’s almost as if SEO is mandatory for PPC, because it is the former’s job to come up with correct, effective, and relevant keywords that the latter will use. Incidentally,...

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Managing Your Reputation despite Negative Reviews

Reputation management is a public relations term that focuses on influencing an individual or group about a person’s or a company’s character. With the prevalence of social media and Internet usage, reputation management has become primarily an issue of influencing search engine results and monitoring social media activity. Known as online reputation management (ORM), this dynamic form of internet marketing can help suppress negative complaints and content online, and give positive content a more prominent place in search engine results pages (SERPs). ORM is no longer the exclusive reserve of multi-billion dollar corporations, celebrities, athletes, and politicians, as even ordinary citizens and small and medium-sized businesses have become victims of libel. In other words, a dynamic...

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