Online Reputation Management Ethics: What to Say and Not to Say at All

Online reputation management may be all about handling negative reviews properly. However, you also have to be ready to accept some criticism. That fly in your signature clam chowder won’t show its way out by itself; you need to take action. Instead of replying with a criticism of your own, prove to customers that it won’t happen again in your other dishes on the menu. How you’ll do it is for you to decide. Perhaps you can start with cleaning the kitchen before closing and opening time; flies like it when you knock the sugar jar over. There’s no denying the fact that freedom of expression is a human right, so the critics can send you negative reviews all they want. Yet, it doesn’t inevitably mean you have to put up with their aggressiveness....

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Facebook Fumbles to Avoid when Getting Social Media Marketing Services

If you hire a dependable social media marketing consultant, you just might be able to efficiently promote your business website on social media sites like Facebook. However, you should know that social media can be a lot less predictable than other online marketing strategies like web design and search engine optimization. This in turn leads to people making these common Facebook mistakes: The Megaphone Problem For many businesses, Facebook is an excellent portal that can connect them to their target market, yet others treat the site like a one-way street. You should engage your followers to like and comment on your posts instead of simply putting up nothing but ads and promotional stuff. The Predictability Pitfall As previously mentioned,...

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PPC Advertising: Paying for Results

There are many advantages in marketing a company's services online. Aside from its convenience in reaching multiple people through search engines, most options for Internet marketing are free, with with concerns focused mainly on making high quality and optimized content for the website. To some companies, however, they want to make use of the capabilities of Internet marketing to its fullest. In some cases, they turn to the search engine managers themselves for paid marketing. Pay Per Click Marketing Pay per click (PPC) marketing is by far the most effective and fastest way to put up a promotion or content online. Client groups would pay the search engine provider or other websites so they could put up their promotions and content on either...

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